Catalina Crunch x Jalen Brunson
Collab Launch
Media Relations
Our goal
Launch Catalina Crunch’s partnership with NBA All-Star Jalen Brunson to position the brand as a leading natural cereal and snacks company that uses breakthrough science to create healthier, convenient foods for a variety of lifestyles.
The Strategy
We worked alongside Catalina Crunch to bring the partnership to life, introducing a limited-time cereal product. To garner attention around the partnership, Autumn utilized Jalen Brunson and the buzz around his on-court performance to maximize the product launch and brand awareness.
The Result
We secured interviews with top-tier publications such as GQ, People, NY Mag’s The Strategist, and Sportico, garnering over 20 placements and 590M+ impressions for the launch.
20
Placements
590M+
Impressions
