MasterClass x Mark Cuban
Consumer Tech
Media Relations
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Our goal
Secure widespread media attention for MasterClass's latest course launch, featuring entrepreneur Mark Cuban, titled 'How To Win Big In Business.'
The Strategy
Capitalize on the media attention around Mark Cuban, who hadn't yet spoken to the media following his recent news-worthy business ventures, by offering interviews to top-tier publications. This exclusive approach ensured high interest, while keeping the focus on the educational value and insights for budding entrepreneurs provided by his MasterClass.
The Result
We leveraged its relationships to secure two interviews with Entrepreneur and PEOPLE, in addition to general coverage in Inc., Variety, CNBC, and Rolling Stone.
71
Placements
2.4B+
Impressions
