Tuckernuck
Influencer Getaway
Talent Procurement
Our goal
Tuckernuck enlisted us with engaging targeted influencers in line with their brand to help broaden their reach — and position them as a key player in ready-to-wear and athleisure.
The Strategy
We hosted six influencers for a weekend getaway in upstate New York at the luxurious Wildflower Resort. Tapping into Tuckernuck’s “Find the Fun” series, a bucket list of activities created each season, influencers relaxed and explored the beautiful outdoors while being immersed in the brand. Talent received travel outfits ahead of the trip and had their closets filled with Tuckernuck pieces to wear — and capture — during every step of their stay, from Tuckernuck Sport for yoga to Tuckernuck dresses and heels for dinner.
The Result
The influencers posted numerous photos and videos to their respective channels all weekend, leading to a significant boost in followers for Tuckernuck, new visitors to the ecommerce site, and LTK revenue.
Overall Reach
Total Reels Views
New Social Followers
Site Traffic Increase
