CULT GAIA
OBJECTIVE
Position Cult Gaia’s Serita Dress as a must-have wardrobe staple of 2021 securing it on top tier celebrities and influencers to amplify virality and generate buzz around the hero style.
PARTNERSHIP PERFORMANCE
Autumn successfully shared the Serita Dress with notable celebrities and influencers who donned the iconic style including Hailey Bieber, Rosie Huntington-Whiteley, Candice Swanepoel, Romee Strijd, Nicole Williams, Alessandra Ambrosio, Laura Harrier, among others. Autumn garnered immense coverage from top tier publications dubbing it ‘the it dress of the summer’.
THERABODY
OBJECTIVE
Generate press around Maria Sharapova joining Therabody as a key investor and joining the Therabody Advisory Board.
PARTNERSHIP PERFORMANCE
Autumn Communications successfully generated press in top business and lifestyle outlets to raise awareness around Therabody’s first key celebrity investor, Maria Sharapova. Autumn raised awareness around the partnership and how Therabody is expanding and taking on top investors that join the team as instrumental partners in the brand that go beyond the scope of an investor.
FLOWER BY
EDIE PARKER
OBJECTIVE
Generate sustained business press for Flower by Edie Parker Founder and Creative Director Brett Heyman as the visionary who seamlessly has merged luxury fashion with premium cannabis.
PARTNERSHIP PERFORMANCE
Autumn Communications has served as Flower by Edie Parker’s PR agency of record since the brand’s 2019 inception. In addition to launching stories in key publications like Bloomberg, Forbes, Women’s Wear Daily, etc. Autumn has procured a steady drum beat of business and trade press for the cannabis meets fashion brand underscoring key market trends and how under Brett Heyman’s leadership, Flower by Edie Parker continues to be an industry trailblazer.
CANN
OBJECTIVE
Introduce key influencers and media to Cann through engaging and educational conversation.
PARTNERSHIP PERFORMANCE
Autumn Communications hosted a virtual panel on behalf of Cann, tapping other thought leaders in the non-alcoholic space to have a candid conversation about alcohol substitutions - including adaptogens, CBD, and cannabis in the US. The panel included a moderator who mitigated questions as Miss Grass, Four Sigmatics, and Cann conversed in cannabis-centric conversations and educated attendees on the Vice industry. Attendees received product ahead of the virtual panel which they sampled live during the panel.
GOLDBELLY
OBJECTIVE
Position Goldbelly as the leading food e-commerce system, spotlighting it’s national reach and coveted merchant list, while also raising awareness around Goldbelly’s efforts to keep restaurants and foodmakers open and employed throughout the Coronavirus pandemic.
PARTNERSHIP PERFORMANCE
Autumn helped spread the word among consumer and lifestyle media of Goldbelly’s ‘GiveBelly’ City subscriptions, in which 100% of all net proceeds from these subscriptions went towards delivering Goldbelly boxes to healthcare workers and first responders. In raising awareness around this subscription, Autumn enabled Goldbelly to help both restaurants and those working hard to keep us safe at the same time. Autumn worked to strengthen the brand’s relationship with celebs and prominent influencers in the food and beverage space, simultaneously increasing brand visibility and supporting Goldbelly’s merchants. The result was an increase in brand credibility among movers and shakers like Jimmy Kimmel, Mindy Kaling, Chrissy Teigen, and Kris Jenner.
VITAL PROTEINS
OBJECTIVE
Raise awareness & pique interest for this clean label collagen brand by creating unique experiences & press-worthy stunts.
PARTNERSHIP PERFORMANCE
Autumn worked with Vital Proteins to kick off a month-long pop-up shop celebrating their campaign #FeedYourBeauty with ambassadors including Olivia Culpo and Louise Roe to highlight the brand’s mission of helping women everywhere feed their inner beauty. Autumn helped curate & program interesting and creative experiences during the month-long residency with brands like Tata Harper, Parsley Health, Birchbox, and more to engage local consumers and support brand awareness across partner channels
ORIGIN
OBJECTIVE
Increase national brand awareness for Origin Protocol surrounding their NFT drop with the creators of the first YouTube viral video ‘Charlie Bit My Finger.’
PARTNERSHIP PERFORMANCE
By leveraging the Origin Protocol founders and the creators of the ‘Charlie Bit My Finger’ video, Autumn Communications educated media to further enhance Origin’s mission to mainstream cryptocurrency and blockchain and empower creators.